Boost awareness, participation and ROI in your equity compensation plan
With all the number crunching that goes into kicking off an equity compensation program, participant communications may have a way of slipping to the bottom of your to-do list. But imagine one morning you receive an email from your CFO. She’s concerned about the fact that your company’s ESPP enrollment is down 20% since last year, and she feels that poor employee communications are to blame.
Think like a professional marketer!
If you feel your equity plan communications could benefit from an expert communicator, download our white paper, which will take you through the basics of strategic communications planning and how you can apply them to your “target market” — i.e., your participant base.
You’ll learn how to:
- Identify your goals
- Segment your audience(s)
- Write a key message for each audience
- Plan your strategies and tactics
- Evaluate your success against your goals